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PCH
The highway edges us along the coastline, Then casts us back into wooded hills, Where air, perfumed of eucalyptus, Beats in billows...
Melissa Sieffert
Jan 141 min read


Startup 101: How to Hire
There’s an adage in business: hire slow, fire fast. But what does it really mean to hire slow?
Melissa Sieffert
Jan 75 min read


Startup 101: How to Fire
Remember, every decision you make as a leader sets the tone for your company’s culture. Approach firing with thoughtfulness and integrity to
Melissa Sieffert
Dec 16, 20247 min read


Startup 101: Is Your Business Idea Worth Pursuing?
Here’s the thing: having an idea is the easy part. Figuring out if it’s a good idea takes work—but not the kind of work that requires quitti
Melissa Sieffert
Dec 5, 20246 min read


Startup 101: Effective Communication
Communication is at the heart of every successful organization. It’s not just about what you say but how, when, and to whom you say it.
Melissa Sieffert
Dec 2, 20244 min read


ATL
People subtly jogging to catch their flights, families zigzagging around confused passengers orienting themselves to the new and familiar en
Melissa Sieffert
Nov 27, 20241 min read


Midday Jazz
The improvised piano chords and plucked guitar strings harmonized with the growing warmth in the room
Melissa Sieffert
Nov 27, 20241 min read


Musings with Coffee
Steam curled off my separating coffee. The oils carving intricate and changing patterns into the surface.
Melissa Sieffert
Nov 27, 20241 min read


Morning Walk
My walk was marked by that general indecisiveness, which accompanies leisurely mornings devoted to nothing much.
Melissa Sieffert
Nov 27, 20241 min read


The Art of Figuring It Out
I was scared. I could barely put paint on the canvas for fear of making an unfixable mistake and not creating something beautiful and perfec
Melissa Sieffert
Nov 27, 20242 min read
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